Experience

Enterprise-grade marketing leadership across global markets — from strategy to measurable growth.

Professional Experience

Where vision meets proof—selected transformations and measurable outcomes.

2025-current

Chief Marketing Officer

eRoots Analytics • B2B Enterprise Startup

  • Built the go-to-market strategy, including competitive landscape, ICP, pain points, positioning, and differentiated value proposition
  • Designed and managed the BETA launch program, capturing 40+ global enterprise SQLs, including Aurora Research, AFRY, EDP, Repsol, Acciona, and Ramboll
  • Generated 164+ qualified enterprise leads at under 20 EUR CPL through tightly structured audience and account targeting
  • Reduced paid acquisition CPL by 5x, launched lifecycle email programs reaching 71% open and 61% CTR, and led full rebrand and website launch for eroots.tech
2023-2024

Chief Marketing Officer

Openprovider • B2B SMB and Enterprise • $30M

  • Restructured and merged Sales (7 people) and Marketing (9 people) under a unified GTM team and created Product Marketing and Channel Marketing functions
  • Reduced churn by 46% through rebuilt customer lifecycle journey
  • Achieved 600% SEO growth and 2.5X digital visibility growth in UK, 4X in US
  • Increased content output by 5X with AI and automation, and rebuilt messaging architecture and playbooks from customer and competitive research
2020-2023

Global Director - Product and Revenue Marketing

Ingram Micro CloudBlue • B2B SaaS Enterprise • $55Bn

  • Merged product marketing, marketing, and outbound sales into a unified GTM team of 34 people using Agile Scrum and Asana, overachieving 120% of yearly OKRs
  • Achieved 3.5X YoY pipeline growth from $40M to $140M
  • Reduced SQL cost by 80% and shortened sales cycles by 3 months with Account-Based Marketing
  • Built outbound sales systems that generated 114 new opportunities in 7 months and delivered 100% YoY pipeline growth
  • Drove SEO pipeline contribution from 9% to 32% and reduced CAC by 34% through end-to-end GTM transformation
2017-2018

Global Marketing Director

Clariba SEIDOR (SAP BI) • B2B Enterprise

  • Implemented marketing automation and SEM for lead generation, plus market research and segmentation systems
  • Integrated Marketing and Sales workflows and teams, capturing 260+ qualified leads
  • Led end-to-end initiatives that won 3 SAP Quality and Innovation Awards
  • Built an Innovation Lab and launched the ACT-IN SaaS solutions brand
2012-2017

Startup CEO & Founder

Stilavia • B2C Consumer Retail • $1M

  • Built startup with 13 direct reports across Spain and the UK
  • Won European Commission – SME Instrument Grant
  • Converted 25,000+ leads in 5 months using Google Ads, Facebook, and Instagram
  • Received European Commission Seal of Excellence Award - Horizon 2020