Experience

Enterprise-grade marketing leadership across global markets — from strategy to measurable growth.

Professional Experience

Where vision meets proof—selected transformations and measurable outcomes.

2023-2024

Chief Marketing Officer

Openprovider • B2B SMB and Enterprise • $30M

  • Restructured and merged Sales (7 people) and Marketing (9 people) under unified GTM team
  • Reduced churn by 46% through rebuilt customer lifecycle journey
  • Achieved 600% SEO growth and 2.5X digital visibility growth in UK, 4X in US
  • Increased content output by 5X with AI and automation
2020-2023

Global Director - Product and Growth Marketing

Ingram Micro CloudBlue • B2B SaaS Enterprise • $55Bn

  • Led unified GTM team of 34 people using Agile Scrum methodology
  • Achieved 3.5X YoY pipeline growth from $40M to $140M
  • Reduced SQL cost by 80% and shortened sales cycle by 2 months with ABM
  • 34% reduction in CAC through comprehensive GTM transformation
2012-2017

Startup CEO & Founder

Stilavia • B2C Consumer Retail • $1M

  • Built startup with 13 direct reports across Spain and the UK
  • Won European Commission – SME Instrument Grant
  • Converted 25,000+ leads in 5 months using Google Ads, Facebook, and Instagram
  • Received European Commission Seal of Excellence Award - Horizon 2020