Growth, by design.

Marketing that moves people.
And pipelines.

Joan F. Puyol - Profile

About Me

Joan F. Puyol - Professional headshot

I help teams turn customer insight into momentum. I lead cross-functional GTM, ABM, and outbound programs that blend clear narrative, rigorous analytics, and fast execution—focused on simpler processes, smarter automation, and measurable revenue impact.

Account-Based Marketing

Right accounts, right timing. ABM systems that multiply qualified pipeline, shorten cycles, and focus your go‑to‑market.

GTM Strategy & Analytics

From research to revenue. Pragmatic GTM frameworks, dashboards and OKRs that make decisions obvious and results trackable.

Team Leadership & AI Innovation

Calm, accountable leadership. Cross‑functional teams that ship with clarity—amplified by responsible AI and thoughtful automation.

Latest Articles

Plain-spoken, practical essays on ABM, analytics, and go-to-market—for busy operators.

View all articles

Let's build what's next

Exploring a challenge, role, or collaboration? I'm happy to share ideas or dive deeper.

Two simple ways to reach me

Choose what suits you best—LinkedIn for a quick intro, or email for details.