Articles

Practical essays on ABM, analytics, GTM, and leadership.

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2025-09-07 AI

My Direct Experience With Two AI Projects:
A Cash Burning Disaster VS An Incredible Value Creation System.

I’ve been hands-on involved in two AI complex projects already. …

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2025-08-01 ABM

The Account-Based Marketing Playbook for 2025

ABM only works when it is systematic, human, and measured. Over the years, I’ve seen B2B organisations struggle with shiny tools and fragmented campaigns that never connect to revenue. Budgets get burned, dashboards look…

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