Practical essays on AI, GTM strategy and Marketing
Walmart's latest quarterly report reveals a phenomenal transformation of the retail business model. The world's largest player is shifting from earning its money on groceries, to becoming an advertising machine. …
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Picture two teams working with the same budget, the same product, and the same talented salespeople. One strategic view separates them: …
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What Anthropic's Mythos tells us about the next decade of digital life …
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Every new technology comes with a fear. …
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In the last few days, something important happened. …
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We rebuilt our entire website using AI coding agents. The team: a graphic designer to support, myself, Cursor and Antigravity. …
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This week, OpenAI began testing ads on ChatGPT. To the casual observer, this feels inevitable: just another free service monetizing its user base. But Zoë Hitzig's resignation letter exposes a terrifying future we ar…
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I’ve been hands-on involved in two AI complex projects already. …
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ABM only works when it is systematic, human, and measured. Over the years, I’ve seen B2B organisations struggle with shiny tools and fragmented campaigns that never connect to revenue. Budgets get burned, dashboards look…
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