Mythos: the AI model they chose not to release
What Anthropic's Mythos tells us about the next decade of digital life …
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Practical essays on AI, GTM strategy and Marketing
When AI Doesn't Replace People, But Makes Them 10X More Valuable. The Hope Behind the Paradox
Every new technology comes with a fear. …
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When AI Enters the State: OpenAI, Anthropic and Asimov's Laws
In the last few days, something important happened. …
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We Just Built a Corporate Website in 66 Hours. What This Reveals About AI in Marketing.
We rebuilt our entire website using AI coding agents. The team: a graphic designer to support, myself, Cursor and Antigravity. …
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When AI Starts Selling You: A Wake-Up Call
This week, OpenAI began testing ads on ChatGPT. To the casual observer, this feels inevitable: just another free service monetizing its user base. But Zoë Hitzig's resignation letter exposes a terrifying future we ar…
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My Direct Experience With Two AI Projects:
A Cash Burning Disaster VS An Incredible Value Creation System.
I’ve been hands-on involved in two AI complex projects already. …
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The Account-Based Marketing Playbook for 2025
ABM only works when it is systematic, human, and measured. Over the years, I’ve seen B2B organisations struggle with shiny tools and fragmented campaigns that never connect to revenue. Budgets get burned, dashboards look…
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