Marketing

Practical essays on AI, GTM strategy and Marketing

Walmart's Phenomenal New Advertising Business. Your Shopping Data Is the New Gold. thumbnail

Walmart's Phenomenal New Advertising Business. Your Shopping Data Is the New Gold.

Walmart's latest quarterly report reveals a phenomenal transformation of the retail business model. The world's largest player is shifting from earning its money on groceries, to becoming an advertising machine. …

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A Tale of Two Funnels: Catching Better Customers at 1/10th the Cost thumbnail

A Tale of Two Funnels: Catching Better Customers at 1/10th the Cost

Picture two teams working with the same budget, the same product, and the same talented salespeople. One strategic view separates them: …

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We Just Built a Corporate Website in 66 Hours. What This Reveals About AI in Marketing. thumbnail

We Just Built a Corporate Website in 66 Hours. What This Reveals About AI in Marketing.

We rebuilt our entire website using AI coding agents. The team: a graphic designer to support, myself, Cursor and Antigravity. …

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