Strategy

Practical essays on AI, GTM strategy and Marketing

All StrategyMarketingABMAIFuture of Work
Subscribe
Walmart's Phenomenal New Advertising Business. Your Shopping Data Is the New Gold. thumbnail
2026-07-18 Strategy

Walmart's Phenomenal New Advertising Business. Your Shopping Data Is the New Gold.

Walmart's latest quarterly report reveals a phenomenal transformation of the retail business model. The world's largest player is shifting from earning its money on groceries, to becoming an advertising machine. …

Read Article →
A Tale of Two Funnels: Catching Better Customers at 1/10th the Cost thumbnail
2026-06-24 ABM

A Tale of Two Funnels: Catching Better Customers at 1/10th the Cost

Picture two teams working with the same budget, the same product, and the same talented salespeople. One strategic view separates them: …

Read Article →
When AI Doesn't Replace People, But Makes Them 10X More Valuable. The Hope Behind the Paradox thumbnail
2026-03-21 AI

When AI Doesn't Replace People, But Makes Them 10X More Valuable. The Hope Behind the Paradox

Every new technology comes with a fear. …

Read Article →
My Direct Experience With Two AI Projects:<br/>A Cash Burning Disaster VS An Incredible Value Creation System. thumbnail
2025-09-07 AI

My Direct Experience With Two AI Projects:
A Cash Burning Disaster VS An Incredible Value Creation System.

I’ve been hands-on involved in two AI complex projects already. …

Read Article →
The Account-Based Marketing Playbook for 2025 thumbnail
2025-08-01 ABM

The Account-Based Marketing Playbook for 2025

ABM only works when it is systematic, human, and measured. Over the years, I’ve seen B2B organisations struggle with shiny tools and fragmented campaigns that never connect to revenue. Budgets get burned, dashboards look…

Read Article →