When AI Doesn't Replace People, But Makes Them 10X More Valuable. The Hope Behind the Paradox
Every new technology comes with a fear. …
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Practical essays on AI, GTM strategy and Marketing
My Direct Experience With Two AI Projects:
A Cash Burning Disaster VS An Incredible Value Creation System.
I’ve been hands-on involved in two AI complex projects already. …
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The Account-Based Marketing Playbook for 2025
ABM only works when it is systematic, human, and measured. Over the years, I’ve seen B2B organisations struggle with shiny tools and fragmented campaigns that never connect to revenue. Budgets get burned, dashboards look…
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